SMS Spamming Legally by SG Telcos?

When I go to shopping centers or go near the shops, doesn’t mean I agree to your SMS spamming!

Don’t give people all the bullshit mobile Value-Added-Service~

Location-based SMS ads for all cellphone users

ADVERTISERS can now cheer the prospect of reaching over four million mobile-phone subscribers – more than 80 per cent of the population in
Singapore.

SingTel and StarHub have joined M1 in a partnership with Singapore Press Holdings’ (SPH) location-based advertising SMS service.

This allows advertisers “to reach all three telcos’ subscribers in a timely manner”, said Mr Raymond Teoh, assistant vice-president of SPH Marketing Division’s Interactive Business Unit.

The SMSes can be sent to specific shoppers – based on their age, gender and economic background – when they are near the shops.

The service, first launched in November 2007, is available to all customers of the three telcos, and is free of charge.

Source: MyPaper 06 Jan 2009

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