shopback.sg forgot to renew their domain

shopback, the Singapore-based e-commerce cashback startup apparently forgot to renew their domain name, shopback.sg which expired today at 18-Jun-2016 16:39:25.

shopback.sg domain expired

This is the worst things that an online e-commerce site let their domain name expired.

What can they do better to avoid domain name expires?
1) Pay multi-years for their domain name and enable auto-renewal
2) Use a more frequently access email address for the administrative contact in the domain registrar account.
3) Don’t wait too long to renew the domain name

Note:
Shopback has updated that we can shop at www.ShopBack.com.sg (instead of ShopBack.sg)

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