When I go to shopping centers or go near the shops, doesn’t mean I agree to your SMS spamming!
Don’t give people all the bullshit mobile Value-Added-Service~
Location-based SMS ads for all cellphone users
ADVERTISERS can now cheer the prospect of reaching over four million mobile-phone subscribers – more than 80 per cent of the population in
Singapore.SingTel and StarHub have joined M1 in a partnership with Singapore Press Holdings’ (SPH) location-based advertising SMS service.
This allows advertisers “to reach all three telcos’ subscribers in a timely mannerâ€, said Mr Raymond Teoh, assistant vice-president of SPH Marketing Division’s Interactive Business Unit.
The SMSes can be sent to specific shoppers – based on their age, gender and economic background – when they are near the shops.
The service, first launched in November 2007, is available to all customers of the three telcos, and is free of charge.
Source: MyPaper 06 Jan 2009
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